Projects

I collabortively created content governance framework for corporate content to fill a gap we identified where corporate user's need weren't being met by the existing consumer-oriented content documentation.

UX Content Strategy: My team overhauled the content taxonomy for our Help Center and rewrote our FAQ library.

For a project with a boutique plant and decor store, I created a blog post and product copy that brought their brands' personality to life: earthy, modern and effortlessly chic.

As part of a content refresh for a Museum Shop's online experience, I created a blog post spotlighting a curated collection of Frank Lloyd Wright themed products. The goal was to celebrate Wright's enduring influence on design while driving engagement and conversions.

I created a blog post for a museum shop highlighting a new collection of handmade modern jewelry from Paris. The goal was to spotlight the artistry behind each piece while positioning the shop as a destination for globally inspired design.

My team overhauled the content taxonomy for our Help Center and rewrote our FAQ library.

The modernized Messaging Center is a secure, scalable, user-friendly internal tool that enables bank employees to send targeted notifications to corporate users via the banking platform. It replaces the legacy system with a modern interface, robust delivery mechanisms, templatized messaging options for reuse, and enhanced tracking capabilities.

As the sole designer on a cross-functional team new to design practices, I led the content strategy for the Next Best Action initiative aimed at improving personalized customer engagement in corporate banking products and services.

Our team set out to design a global search for our corporate banking platform which had to be more than just functional. It also had to be intuitive, fast and contextually smart. We used design thinking and rapid prototyping to bring this vision to life.

Conversational design and mapping: My team collaborated with a cross-functional team to launch the company's new chatbot, mapping user journeys and intents to optimize for both desktop and mobile.